Found in 12 comments
by wpietri
2017-08-05
"Works" isn't sufficient for broad adoption. It has to create value by solving a widespread problem much better than alternatives. See this classic tech marketing book for more: https://www.amazon.com/Crossing-Chasm-Marketing-High-Tech-Ma...

I've been asking for positive examples for years, and I still see no signs that Bitcoin is poised for more than niche adoption. Sure, if you want to do something modestly illegal, like buying gray market prescription drugs, Bitcoin may fill a niche. But it hasn't caught on for legal transactions, and its traceability makes it bad for seriously illegal activities. And even if you're only doing something modestly illegal, you have to be pretty technical and pretty dedicated to make it work. For most people it's way easier to give cash to their friendly local drug dealer.

So yes, it doesn't have strong fundamentals. The underlying commodity, long integers, is freely available. Despite years of "Bitcoin will be widespread soon" puffery, the use value is very weak compared with alternatives. At least you could plant tulip bulbs.


Original thread
by mindcrime
2016-07-25
Sounds interesting, and I kinda want to read the book. But... this also sounds a little bit rehashed, as it seems to cover similar ground to what Geoffrey Moore covered in Crossing the Chasm[1], or what Everett Rogers discussed in Diffusion of Innovations.[2]

Nonetheless, I think I'll buy this book and read it, just to see if there's any kernel of novel insight there. After all, for an innovator / entrepreneur, this is one of the most crucial issues out there.

[1]: https://www.amazon.com/Crossing-Chasm-Marketing-High-Tech-Ma...

[2]: https://www.amazon.com/Diffusion-Innovations-5th-Everett-Rog...


Original thread
by kabouseng
2015-09-15
I found a rereading of "Crossing the chasm"[1] of enormous value recently. Many of the patterns this article "uncovers" were stated already in 1991 in the book.

[1] http://www.amazon.com/Crossing-Chasm-Marketing-High-Tech-Mai...


Original thread
by mathattack
2013-11-22
Geoffrey Moore covers this in Crossing the Chasm [1]. He basically suggests that you have to specialize in an industry vertical to get beyond the early adopters and into the masses. Once you cross enough verticals, then you can come back and be a more general product.

I've also heard YAGNI [2] shouted at generalizations. People can spend too much time generalizing problems for broader application that never comes. I don't know the right answer here, as it seems hard to measure how likely it will be that any generalization will be reused later. Perhaps it's ultimately judgment.

[1] http://www.amazon.com/Crossing-Chasm-Marketing-Disruptive-Ma...

[2] http://en.wikipedia.org/wiki/You_aren't_gonna_need_it


Original thread
by SuperChihuahua
2012-07-10
I think one book you might want to read is: "Selling in a new marketspace: Getting Customers to Buy Your Innovative and Disruptive Products"

http://www.amazon.com/Selling-New-Market-Space-Innovative/dp...

One other book that is considered a classic is "Crossing the chasm"

http://www.amazon.com/Crossing-Chasm-Marketing-Disruptive-Ma...


Original thread
by rlpb
2011-02-20
The strategy StackExchange is following is textbook. In fact, here it is: http://www.amazon.co.uk/Crossing-Chasm-Disruptive-Mainstream...

The network effect and the quality of contributors is everything. Start in an entirely new field and you'll end up with the blind leading the blind, and the quality and reputation of the site will plummet. Just take a look at That Other Q&A Site.

For a new field, the site needs enthusiastic and highly competent contributors; otherwise it will fail.


Original thread
by mindcrime
2011-02-13
Hmm... a few that jump to mind for me would be:

The Art of the Start - Guy Kawasaki http://www.amazon.com/Art-Start-Time-Tested-Battle-Hardened-...

Outside Innovation - Patricia Seybold http://www.amazon.com/Outside-Innovation-Customers-Co-Design...

Unleashing the Killer App - Larry Downes & Chunka Mui http://www.amazon.com/Unleashing-Killer-App-Strategies-Domin...

Wellsprings of Knowledge - Dorothy Leonard Barton http://www.amazon.com/Wellsprings-Knowledge-Building-Sustain...

The Innovators Dilemma - Clayton Christensen http://www.amazon.com/Innovators-Dilemma-Revolutionary-Busin...

Crossing the Chasm - Geoffrey A. Moore http://www.amazon.com/Crossing-Chasm-Geoffrey-Moore/dp/00605...

The Startup Game: Inside the Partnership between Venture Capitalists and Entrepreneurs - William H. Draper http://www.amazon.com/Startup-Game-Partnership-Capitalists-E...

Some of these aren't necessarily about startups, but I think they all have something valuable to offer. YMMV.


Original thread
by mikeleeorg
2010-10-02
To answer #1, three books I would consider must-reads are:

Crossing the Chasm by Geoffrey Moore He discusses the Technology Adoption Lifecycle and hi-tech marketing. http://www.amazon.com/Crossing-Chasm-Geoffrey-Moore/dp/00605...

The Innovator's Dilemma by Clayton Christensen This Harvard business professor discusses what makes a disruptive innovation. http://www.amazon.com/Innovators-Dilemma-Revolutionary-Busin...

Guerrilla Marketing by Jay Levinson He discusses some scrappy techniques for promoting your businesses. Not all are applicable to web or hi-tech companies, but it can still spark some great ideas. http://www.amazon.com/Guerrilla-Marketing-4th-Inexpensive-St...


Original thread
by solost
2010-01-27
I recommend Crossing the Chasm. It is older but still relevan especially if you still find marketing a technology start up challenging.

http://www.amazon.com/Crossing-Chasm-Marketing-High-Tech-Mai...


Original thread
by wensing
2009-03-22
They can be poorly written, but in Crossing the Chasm http://www.amazon.com/Crossing-Chasm-Marketing-High-Tech-Mai..., Geoffrey Moore suggests you use a phrase like this when trying to break into main stream. Doing so provides the listener with a "product alternative" beacon that helps them mentally position your offering.
Original thread
by fnazeeri
2008-12-07
This advice works well in the very early stages of a startup, but focus is needed once you have done your "market research." To continue the analogy, you should not date more than one girl once you are going steady.

If you want to read more about this shifting from a broad to a narrow focus, I highly recommend Crossing the Chasm by Geoffrey Moore.

http://www.amazon.com/Crossing-Chasm-Marketing-High-Tech-Mai...


Original thread
by Flemlord
2008-05-18

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