Founder is Richard Bandler and John Grinder, first one is your best source (he rants a lot and often tells same stories). I like approach of Robert Dilts a lot (just giving you keywords got google).
I read a book about it long ago and helped me greatly. I quit smoking, turn my life around. Essentially explains you how you can run your brain.
Here is one of the recent discussions with Bandler.
Hope this helps.