They are literally engineered this way and companies spend billions on the process.
Everyone should read the book Salt Sugar Fat: How the Food Giants Hooked Us (2014)
https://www.amazon.com/Salt-Sugar-Fat-Giants-Hooked/dp/08129...
It explains how manufacturers make clever misdirections away from sugar such as adding verbiage about "fortified with 20 essential vitamins" on the box. It's insidious because the companies are preying on parents' intentions to feed their kids something nutritious when in fact, the very opposite happens. Excess sugar is causing obesity, early diabetes, and cavities.
A healthy alternative for breakfast is slow (not instant) cooked oatmeal with no sugar added. (If the kids absolutely have to have something sweet, cutting a few slices of fruit is better than dumping sugar into it.) I've been eating that every morning for decades with no weight gain.
[1] https://www.amazon.com/Salt-Sugar-Fat-Giants-Hooked/dp/08129...
Check out Salt Sugar Fat if you haven't read it yet. Good stuff: https://www.amazon.com/Salt-Sugar-Fat-Giants-Hooked/dp/08129...
We shouldn't attribute everything to malice, but there are clear issues in science:
'Too many of the findings that fill the academic either are the result of shoddy experiments or poor analysis
Last year researchers at one biotech firm, Amgen, found they could reproduce just six of 53 “landmark” studies in cancer research. Earlier, a group at Bayer, a drug company, managed to repeat just a quarter of 67 similarly important papers. A leading computer scientist frets that three-quarters of papers in his subfield are bunk. In 2000-10 roughly 80,000 patients took part in clinical trials based on research that was later retracted because of mistakes or improprieties.
Careerism also encourages exaggeration and the cherry-picking of results. In order to safeguard their exclusivity, the leading journals impose high rejection rates: in excess of 90% of submitted manuscripts. The most striking findings have the greatest chance of making it onto the page.
Conversely, failures to prove a hypothesis are rarely even offered for publication, let alone accepted. “Negative results” now account for only 14% of published papers, down from 30% in 1990. Yet knowing what is false is as important to science as knowing what is true. The failure to report failures means that researchers waste money and effort exploring blind alleys already investigated by other scientists.'[1]
[0] https://www.amazon.com/Salt-Sugar-Fat-Giants-Hooked/dp/08129... [1] http://www.economist.com/news/leaders/21588069-scientific-re...
[2] Alan Sokal - Beyond the Hoax: Science, Philosophy and Culture https://www.amazon.com/Beyond-Hoax-Science-Philosophy-Cultur... [3] How to Lie with Statistics - https://www.amazon.com/How-Lie-Statistics-Darrell-Huff/dp/03... [4] Nassim Taleb 'Incerto', twitter.com/nntaleb
That might be linked in the article, but even clicking thru via a google search it is locked down now so I can't check.
After 6 weeks of abstinence, your salt sensation is recalibrated downwards.
[0]. https://www.amazon.com/Salt-Sugar-Fat-Giants-Hooked/dp/08129...