ADSCAM: How Online Advertising Gave Birth to One of History's Greatest Frauds, and Became a Threat to Democracy
Description: ADSCAM: How Online Advertising Gave Birth to One of History's Greatest Frauds, and Became a Threat to Democracy examines the rise of deceptive practices in digital advertising and their impact on political processes. The book discusses the relationship between online ads and democratic integrity
ISBN: 0999230743
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One example is Bob Hoffman. Hoffman is an ad industry veteran who suggests that despite all the advances in computing, advertising has gotten worse, not better. That is, ads today are, for various reasons, less effective at creating brands than in the past. (If so, then one might ask "Why pay for them?" There are multiple answers, none of them satisfactory. IMHO. Yours may differ.)
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