ADSCAM: How Online Advertising Gave Birth to One of History's Greatest Frauds, and Became a Threat to Democracy
Description: ADSCAM: How Online Advertising Gave Birth to One of History's Greatest Frauds, and Became a Threat to Democracy examines the development of online advertising and its links to significant fraud and political influence. The book analyzes its impact on society and democratic processes
ISBN: 0999230743
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One example is Bob Hoffman. Hoffman is an ad industry veteran who suggests that despite all the advances in computing, advertising has gotten worse, not better. That is, ads today are, for various reasons, less effective at creating brands than in the past. (If so, then one might ask "Why pay for them?" There are multiple answers, none of them satisfactory. IMHO. Yours may differ.)
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