There's a book "Against Creativity" by Oli Mould which is on this topic. The title is about the redirection of creativity into monetizing everything. It hypothesizes that any current counterculture gets bought out by the system and sold back to society while those creators effectively get golden handcuffs to not rock the boat meaningfully.

https://www.amazon.com/Against-Creativity-Oli-Mould-ebook/dp...