Found in 2 comments on Hacker News
Animats · 2025-09-02 · Original thread
The hardcore version: "Embrace the Suck".[1] That's by a Navy SEAL. Those guys are chosen for not giving up. This guy may go a little too far in that direction.

[1] https://www.amazon.com/Embrace-Suck-Navy-SEAL-Extraordinary/...

Animats · 2025-07-17 · Original thread
The extreme version of that: "Embrace the Suck".[1] By a Navy SEAL with a masochistic streak. SEALs are selected for people who will keep going while suffering, but this guy is into the suffering as an end in itself.

The industrial version: "In Praise of Hard Industries".[2]

[1] https://www.amazon.com/Embrace-Suck-Navy-SEAL-Extraordinary/...

[2] https://www.amazon.com/Praise-Hard-Industries-Manufacturing-...