From Worst to First: Behind the Scenes of Continental's Remarkable Comeback cover
From Worst to First: Behind the Scenes of Continental's Remarkable Comeback
by Gordon Bethune
Description: From Worst to First: Behind the Scenes of Continental's Remarkable Comeback details Gordon Bethune's leadership strategies and operational changes that transformed Continental Airlines from struggling to successful. The book offers an inside look at the company's turnaround process
ISBN: 0471356522
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andersthue · 2014-12-08 · Original thread
When my company was faced with a sudden 40% drop in revenue I saw a way to make a turnaround in "from worst to first" by Gordon Bethune, a book about a $400m turnaround done in 12 months : http://www.amazon.com/From-Worst-First-Continentals-Remarkab...

After getting out on top after my turnaround, Simon Sinek's "Start with why" helped me figure out why I am running my business the way I am, and how I can use that to do even better : http://www.amazon.com/Start-Why-Leaders-Inspire-Everyone/dp/...