by Robert B. Cialdini
ISBN: 9780205609994
Buy on Amazon
Found in 2 comments on Hacker News
aharrison · 2010-01-20 · Original thread
Cialdini's Influence: Science and Practice is amazing. It is almost a perfect mix (at least, in my opinion) between rigorous (citing studies) and accessible (using anecdotes, etc).

http://www.amazon.com/Influence-Practice-Robert-B-Cialdini/d...

Unfortunately, most of the best information I have received for psychology came from the two classes I took (Social Psych, and Behavior in Organizations). I learned a tremendous amount, but very little (if anything) from the other books.