Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management
Description: Kellogg on Branding compiles insights from the Kellogg School of Management's marketing faculty on strategies for building, managing, and revitalizing brands in various business contexts. The collection covers contemporary branding approaches and practical applications
ISBN: 0471690163
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https://www.amazon.com/Positioning-Battle-Your-Al-Ries/dp/00...
https://www.amazon.com/22-Immutable-Laws-Marketing-Violate/d...
Seth Godin is another author well worth reading:
https://www.amazon.com/Seth-Godin/e/B000AP9EH0
And a few others:
https://www.amazon.com/Crossing-Chasm-3rd-Disruptive-Mainstr...
https://www.amazon.com/Kellogg-Branding-Marketing-Faculty-Ma...
https://www.amazon.com/Differentiate-Die-Survival-Killer-Com...
https://www.amazon.com/Confessions-Advertising-Man-David-Ogi...
And, of course:
https://www.amazon.com/s?k=vaynerchuk
There are no magic pills though. The best thing is to read and learn from a lot of perspectives and then start to navigate the waters you happen to be sailing. No two markets or products are going to be the same. In fact, the same product will require a different based on where it is in the adoption/maturity cycle.