Micromotives and Macrobehavior
Description: Micromotives and Macrobehavior analyzes how individual choices lead to unexpected patterns and outcomes at the collective level, illustrating the link between personal decisions and societal trends
ISBN: 0393090094
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http://www.amazon.com/Micromotives-Macrobehavior-Lectures-Pu...
A similar book focused solely on online phenomena would rock.