One Click: Jeff Bezos and the Rise of Amazon.com cover
One Click: Jeff Bezos and the Rise of Amazon.com
by Richard L. Brandt
Description: One Click: Jeff Bezos and the Rise of Amazon.com examines the development of Amazon.com and the leadership approach of its founder, Jeff Bezos, focusing on the company's online shopping model and growth
ISBN: 1591843758
Found in 2 comments on Hacker News
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leoc · 2011-10-13 · Original thread
> There has been, and continues to be, massive propaganda efforts from Amazon to try and pitch them to people, and to position Bezos as a visionary in the style of Steve Jobs.

I couldn't help noticing that if you go the Amazon.com page for Isaacson's Steve Jobs bio http://www.amazon.com/Steve-Jobs-Walter-Isaacson/dp/14516485... , you see http://www.amazon.com/One-Click-Jeff-Bezos-Amazon-com/dp/159... on the first page of "Customers Who Bought This Item Also Bought" results; I couldn't help wondering if that placement is solely determined by a computer assessment of what customers also bought. But who knows, maybe it is.