Paul Rand: A Designer`s Art cover
Paul Rand: A Designer`s Art
by Paul Rand
Description: Paul Rand: A Designer's Art collects essays and graphic works by Paul Rand, covering his career from the 1930s onwards. It includes revised writings on design principles alongside examples from advertising, corporate identity, and typography
ISBN: 0300082827
Found in 2 comments on Hacker News
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ics · 2014-11-04 · Original thread
And for a book by Paul Rand, I would recommend A Designer's Art if you can find it.

http://www.amazon.com/Paul-Rand-A-Designer%60s-Art/dp/030008...

dpiers · 2013-01-11 · Original thread
I asked myself the same question around 6 months ago, so I talked to the most talented designer I know and asked him for a list of the most influential books he had read whilst developing his skills.

Here is the list, in the order he recommended reading them:

Creative Process: http://www.amazon.com/Made-Stick-Ideas-Survive-Others/dp/140...

Design Thinking: http://www.amazon.com/Paul-Rand-A-Designer%60s-Art/dp/030008...

Typography: http://www.amazon.com/Thinking-Type-Designers-Critical-Stude...

Spatial Relationships - Grids: http://www.amazon.com/Making-Breaking-Grid-Graphic-Workshop/...

Reduction: http://www.amazon.com/Symbol-Steven-Bateman/dp/1856697274/

Color Theory: http://www.amazon.com/The-Art-Color-Subjective- Experience/dp/0471289280/

Branding 101: http://www.amazon.com/Designing-Brand-Identity-Essential-Bra...

I've been making my way through the list, and it is amazing how much my approach to design has changed. Before I was winging it and was never really sure if I was making something that would look good, but now I feel like I have a solid foundation to build on.