Paul Wilmott Introduces Quantitative Finance (The Wiley Finance Series)
by
Paul Wilmott
Description: Paul Wilmott Introduces Quantitative Finance covers fundamental concepts and practical techniques in financial engineering, including derivatives pricing, models, and real-world applications supported by examples and code resources
ISBN: 0470319585
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Neftci's book if you are: http://www.amazon.com/gp/product/0125153929/ref=as_li_ss_tl?...
(Both require some calculus.)