Platform Scale: How an emerging business model helps startups build large empires with minimum investment cover
Platform Scale: How an emerging business model helps startups build large empires with minimum investment
by Sangeet Paul Choudary
ISBN: 978-9810967574
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vivegi · 2026-04-21 · Original thread
Platform Scale: How an emerging business model helps startups build large empires with minimum investment, _by Sangeet Paul Choudary_ (Sep 2015)

https://www.amazon.com/Platform-Scale-emerging-business-inve...

This book has various examples of the double-sided marketplace and how they solved the exact _chicken and egg problems_ you are talking about.