"La Zona Blanca" ad [1] mentioned in the article is funny. But I do agree with the note "When did we decide on Hare Krishna cult members?" There must be better ways to spend the ad money OR may be Sega marketing was using Hare Krishna members as purple cows [2]

[1] https://www.youtube.com/watch?v=g-XXTobhao4 [2] https://www.amazon.com/Purple-Cow-New-Transform-Remarkable/d...