The 1% Windfall: How Successful Companies Use Price to Profit and Grow – A Practical Pricing Strategy Framework cover
The 1% Windfall: How Successful Companies Use Price to Profit and Grow – A Practical Pricing Strategy Framework
by Rafi Mohammed
Description: The 1% Windfall: How Successful Companies Use Price to Profit and Grow – A Practical Pricing Strategy Framework presents a pricing strategy framework focused on how small price increases can significantly affect company profits and growth. It offers practical methods for applying price adjustments effectively
ISBN: 0061684325
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jameszol · 2014-11-21 · Original thread
If you have time, I highly recommend reading The 1% Windfall by Rafi Mohammed[1].

There are dozens of pricing options in the book; however, Rafi's favored model is: try to set a price based on the value the buyer receives.

In your case, it sounds like you are the buyer because you built something that fixes a problem you had. If the pricing is something you will pay, then you're probably in the ballpark with your prices.

Have you surveyed other theme/module sellers to determine the value a service like yours would provide to them? Using your scenario, will other sellers value (pay) for your service at the equivalent of 2 sales/month for the Pro plan and 4-6 for the Platinum? Will you pay that much to a competitor if they build a similar business?

Good luck with your product! If I were a theme or module seller, it looks like something I might try because as a regular theme and module buyer, nothing frustrates me more than to click a demo link only to find demos that do not exist anymore. I almost never buy a theme or module that I can't demo first.

[1] http://www.amazon.com/The-1-Windfall-Successful-Companies/dp...