Found in 2 comments on Hacker News
todsacerdoti · 2021-06-27
· Original
thread
If you are interested in this topic and want to know more, I highly recommend the book The Dorito Effect - https://www.amazon.com/dp/1476724237/ref=cm_sw_r_cp_awdb_imm...
cultofmetatron · 2020-11-10
· Original
thread
the Dorito effect (https://www.amazon.com/Dorito-Effect-Surprising-Truth-Flavor...) explains it really well if you want to understand the fine details. It was an eye opening read.
