I enjoyed "On Bullshit" but I would much more emphatically recommend Frankfurt's "The Reasons of Love," [0] the basic argument of which is that self-love has been wrongly maligned in our society.

Here's a taste:

> Insofar as a person loves himself — in other words, to the extent that he is volitionally wholehearted — he does not resist any movements of his own will. He is not at odds with himself; he does not oppose, or seek to impede, the expression in practical reasoning and in conduct of whatever love his self-love entails. He is free in loving what he loves, at least in the sense that his loving is not obstructed or interfered with by himself.

RIP.

[0] https://www.amazon.com/Reasons-Love-Princeton-Classics/dp/06...