If there is a lot to build, like data pipelines or software apps, as opposed to just “analyze”, I think it helps to add a word for the discipline of “engineering”, eg software, data, backend engineering.

The role mismatch between data and other engineers, vs actual (data) scientists, makes it difficult for decision makers to figure out which one they need

References

https://www.oreilly.com/content/why-a-data-scientist-is-not-...

https://medium.com/airbnb-engineering