You're thinking of The Manual [1], written by Bill Drummond (one half of KLF); not by John Higgs who wrote the book I listed above.

Incidentally, Bill Drummond's 45 [2] is a great read too. Especially for the creatively minded person.

[1] https://en.wikipedia.org/wiki/The_Manual

[2] https://www.amazon.co.uk/45-Bill-Drummond/dp/0349112894