Found in 1 comment on Hacker News
majimojo · 2007-09-20 · Original thread
My favorite typography design book is "Advertising Design and Typography" by Alex White (http://www.amazon.com/Advertising-Design-Typography-Alex-Whi...).

Has good visual examples and step by step thought processes for designing the type, layout, and visual effects that we place on text to convey an overall design message.

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