The author, Peter Bernstein [2], was brilliant and his other works also merit your attention if you are interested in economics and finance.
[1] https://www.amazon.com/Against-Gods-Remarkable-Story-Risk/dp...
http://www.amazon.com/Against-Gods-Remarkable-Story-Risk/dp/...
You prefer the old fashion way?
Aren't startups gambling with other people's money? What's the success rate there? 1 in 100?
[1] http://www.amazon.com/Against-Gods-Remarkable-Story-Risk/dp/...
0 - https://www.amazon.com/Against-Gods-Remarkable-Story-Risk/dp...