What is fair?
It's a good question. Two months ago I would have said it was completely aribtrary. However, a sense of fairness is wired into humans, so it's a factor we need to consider even though for rational purposes it appears ridiculous.This is the book I've been reading to give me perspectiev on this, _Animal Spirits_ (http://www.amazon.com/Animal-Spirits-Psychology-Economy-Capi...).
http://www.amazon.com/Animal-Spirits-Psychology-Economy-Capi...
Discussing animal spirits in various videos on youtube: http://www.youtube.com/results?search=Search&resnum=0...