There are so many companies out there that you've probably never heard of, that might be smaller scale but still doing really well for their owners & employees, and don't resort to unethical tactics. There are businesses where competitors actually collaborate and help each other & are friends with each other.
Focus on yourself. Do your own thing, follow your own path. If you don't like a tactic, don't use it.
You should check out Derek Sivers' book "Anything You Want", about the philosophies behind his business CD Baby. I bet you'll really enjoy it & find a kindred spirit in his approach. 
You might also look at "Ben & Jerry's Double Dip", "Business As Unusual" by Anita Roddick, "Raising the Bar: Integrity and Passion in Life and Business: The Story of Clif Bar Inc", and "Banker To The Poor" by Muhammad Yunus. But if you only choose one book, go with Derek's "Anything You Want" book.
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