Atari Inc.: Business is Fun
ISBN: 0985597402
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https://www.amazon.com/Atari-Inc-Business-Curt-Vendel/dp/098...
The ANTIC podcast also has some absolutely incredible interviews with folks form the era: https://ataripodcast.libsyn.com/
"Racing the Beam" is a more technical analysis of some of the early Atari platform development for the VCS/2600. This platform was Atari's cash cow and they failed to really pivot away from it. https://www.amazon.com/Racing-Beam-Computer-Platform-Studies...
These are probably good starting points.