SWE turned into a non-fiction author here. I published my first book six months ago. [1]
Surprisingly, my biggest obstacle was digital advertising. It is impossible to advertise a print book on Amazon as an independent seller. Facebook banned my ads (guessing it's the cover?) and when I got past it, the ads had pretty good CTRs but very low conversions.
The thing that did work for me was the YouTube videos, interviews and other short pieces I did for publicity, that helped me to sell half of the total print.
Surprisingly, my biggest obstacle was digital advertising. It is impossible to advertise a print book on Amazon as an independent seller. Facebook banned my ads (guessing it's the cover?) and when I got past it, the ads had pretty good CTRs but very low conversions.
The thing that did work for me was the YouTube videos, interviews and other short pieces I did for publicity, that helped me to sell half of the total print.
Any ideas on how to tackle the advertising?
[1] https://www.amazon.com/Battle-Panipat-light-rediscovered-pai...