I thought I had seen it before. Verified you can actually see the whole chapter in a nicer (book vs web) layout in Amazon's "Look inside" feature since it's at the beginning of the book.

https://www.amazon.com/Beautiful-Code-Leading-Programmers-Pr...

I have once already: https://www.amazon.com/Beautiful-Code-Leading-Programmers-Pr...

I liked it, but I'm not going to be paying for this sort of thing often. I think a lot would hinge on having content that was high quality, and being able to persuade me that it would be high quality before I paid for it might be challenging.