She's in the spotlight because she's an amazingly accomplished person. A 54-year-old black woman from the South Side of Chicago who went to Princeton despite her high-school career advice telling her "she wasn't really Princeton material".

It also helps that she wrote a #1 NY Times best-seller that everyone is talking about[0]. Maybe if you read it you will understand what makes her so special.

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⁰ https://www.amazon.com/Becoming-Michelle-Obama-ebook/dp/B079...