Found in 3 comments on Hacker News
thewileyone · 2020-09-30 · Original thread
Since you're creating one product, you should focus on the branding of it. I found this book very helpful in getting my startup to focus:

Also depends on your target client base. Are you targeting a large general market or a specific type of market? If it's specific, be ready to do one-on-one sales pitches and be wary of potential clients that may want you to pivot your product away from your strategic goals.

paulcole · 2019-02-19 · Original thread
This is where I got it from:

Overall worth taking a look at.

ericskiff · 2018-06-21 · Original thread
I often find that if I'm having trouble conveying a point in writing, it's because I don't understand the needs of my audience and the story arc of the information I'm conveying in the context of that audience.

You want to create an urgent need in the reader for whatever it is you're trying to convey. What problem are they facing? How can you position them as the hero that will solve that problem, and how will they use your product, information, or point of view to become the hero of their own story.

It seems that you're feeling that your points are being understood or acknowledged, despite the fact that you know you have important information to convey.

We all want to be heard and to be valuable contributors, and I'll share that I've personally found the best way to be heard is to listen. By framing the presentation of your information in terms of your audience's problems and needs, you allow them relax. You haven't just heard their point, you're addressing it.

Now you can use the shared momentum of their attention and needs to guide them towards the solution you're proposing.

When done well, you'll make people feel profoundly heard and that you are empowering them solve their own problems, using ideas or suggestions they might have otherwise rejected if presented as simple fact or advice.

If you'd like to learn more, I'd recommend two fantastic books on the topic:

Despite their titles (and apparent focus on marketing), these books are both about empathy, listening, and finding ways to convey information that resonate deeply with your listeners.

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