Also interesting is the book "Calculated Bets: Computers, Gambling, and Mathematical Modeling to Win" which talks about one man's quest to beat the odds at Jai alai (http://en.wikipedia.org/wiki/Jai_alai) by modeling the game and the players. It's a fun, humorous and technical book.
https://www.amazon.com/Calculated-Bets-Computers-Gambling-Ma...