Found in 1 comment on Hacker News
thruflo · 2015-09-27 · Original thread
Style in writing is about standpoint. Where are you coming from?

Leading with:

> Google Cloud Platform delivers the industry's best technical and differentiated features

Is clearly the standpoint of someone trying to convince you of something and the tone certainly put my hackles up. It's often more effective [1] to adopt the position of someone sharing what they find most interesting about a topic.

Instead of:

> How can a cloud platform be both Better AND Cheaper? > Easy: it turns out that the same technology ...

Maybe something like:

> What's fascinating is that the same technology that allows cloud platform to perform better for these workloads also allows it to be cheaper.

[1] http://www.amazon.com/Clear-Simple-Truth-Writing-Classic/dp/...

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