Found in 2 comments on Hacker News
luthfur · 2021-04-09 · Original thread
So I can kind of see what you are trying to get at with your product. There are 3 books I recommend you read to help you further:

1. "Competing Against Luck" by Clay Christensen

This book will teach you how to look at the market from a jobs-to-be-done perspective. People don't want products, they want progress. They will hire a product to do a job for them towards that progress. It will help you understand where your product fits in ie. you should be able to answer the questions "what job can my product be hired to do?", "what progress does it help make? and for whom?"

2. Obviously Awesome

This is a book on Positioning by April Dunford. It's absolutely fabulous! It will help you understand how to position your product in the market and how to clearly communicate your benefits to them.

3. Demand-side Sales by Bob Moesta

This is a sales book that explores things from a jobs-to-be-done perspectives. I have found his frameworks extremely helpful.

These 3 books taken together will help you understand your market better, communicate with them more clearly and position your product in a way that the market gets it. More importantly, working with your target market in this way will help you reshape the product towards something they will eventually want to buy.

Hope this helps!

bluehatbrit · 2020-07-21 · Original thread
This seems to line up really nicely with "Jobs-to-be-Done Theory" proposed by Clayton Christensen and Co [1]. This inversion approach seems like a great technique to help move from thinking about products and think about the jobs that need doing.

[1] - Competing Against Luck -

Fresh book recommendations delivered straight to your inbox every Thursday.