Covert Persuasion: Psychological Tactics and Tricks to Win the Game
ISBN: 0470051418
Buy on Amazon
Found in 1 comment on Hacker News
craze3 · 2012-05-18 · Original thread
If you're looking for a marketing book, check out:

"Covert Persuasion: Psychological Tactics and Tricks to Win the Game" by Kevin Hogan http://www.amazon.com/Covert-Persuasion-Psychological-Tactic...

Great book about all-around persuasion techniques , marketing, and also copywriting.

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