Hey, I realize you seem to have done a lot of awesome things in your life, and your book will probably go further in depth. However, after reading those two links as well as some other articles, doesn't it kind of all boil down to:

emotions matter in people's decisions, so be aware of the effect you have on others and on yourself ?

I remember reading http://www.amazon.com/Descartes-Error-Emotion-Reason-Human/d..., and it was all about that thesis.