Found in 3 comments on Hacker News
pagutierrezn · 2022-12-17
· Original
thread
Have a look at https://www.amazon.com/Diffusion-Innovations-5th-Everett-Rog... It is not history, but I remember having read it from cover to cover and gaining a historic insight in the process
specialist · 2018-11-07
· Original
thread
The book Diffusion of Innovations [1962] has a few case studies about that.
https://en.wikipedia.org/wiki/Diffusion_of_innovations
https://www.amazon.com/Diffusion-Innovations-5th-Everett-Rog...
This is the seminal book on marketing, social cognition, innovation, etc. It blew my mind. Mostly that we've known this stuff for so long, but apparently must keep rediscovering it.
mindcrime · 2016-07-25
· Original
thread
Sounds interesting, and I kinda want to read the book. But... this also sounds a little bit rehashed, as it seems to cover similar ground to what Geoffrey Moore covered in Crossing the Chasm[1], or what Everett Rogers discussed in Diffusion of Innovations.[2]
Nonetheless, I think I'll buy this book and read it, just to see if there's any kernel of novel insight there. After all, for an innovator / entrepreneur, this is one of the most crucial issues out there.
[1]: https://www.amazon.com/Crossing-Chasm-Marketing-High-Tech-Ma...
[2]: https://www.amazon.com/Diffusion-Innovations-5th-Everett-Rog...
