The people working in R&D at these companies (i.e. Apple) are to varying extents aware of this history. Indeed there are different "brands" for a set of concepts that have be evolving since the 70s, IoT being the most popular term in public discourse as of the past few years, and "ubiquitous computing" having fallen almost completely out of favor except in academic circles.
Genevieve Bell and Paul Dourish wrote an interesting book few years ago that argued that Nicholas Negroponte's and Mark Wiser's visions had indeed come to pass, as predicted over and over again, just by different names and under guises we that we didn't recognize: https://www.amazon.com/Divining-Digital-Future-Mythology-Ubi.... The story continues!
Genevieve Bell and Paul Dourish wrote an interesting book few years ago that argued that Nicholas Negroponte's and Mark Wiser's visions had indeed come to pass, as predicted over and over again, just by different names and under guises we that we didn't recognize: https://www.amazon.com/Divining-Digital-Future-Mythology-Ubi.... The story continues!