Found in 4 comments on Hacker News
Forget about the spammy title, this is an amazing book on copy writting:

Cashvertising: http://amzn.to/nrwKnf (all links have my affiliate link. On my way to richness baby! ;)

I'm currently reading this one, so far so good:

Moonwalking with Einstein: The Art and Science of Remembering Everything http://amzn.to/nGEnkv

This is a small list of books I want to read:

The Secret Life of Pronouns: What Our Words Say About Us http://amzn.to/oiEIDs

Willpower: Rediscovering the Greatest Human Strength http://amzn.to/qTNpgB

Do More Faster: TechStars Lessons to Accelerate Your Startup http://amzn.to/njSDPh

The Social Animal: The Hidden Sources of Love, Character, and Achievement http://amzn.to/okuaFh

The Power of Full Engagement: Managing Energy, Not Time, Is the Key to High Performance and Personal Renewal http://amzn.to/rptuZ9

The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home http://amzn.to/oaIDgu

stevenj · 2011-04-06 · Original thread
I haven't read it yet, but I've heard good things about "Do More Faster": http://www.amazon.com/Do-More-Faster-TechStars-Accelerate/dp...
robyates · 2011-01-23 · Original thread
I've been meaning to check out "Start Small, Stay Small" for a while, glad you recommend it. Two more books to add as well:

4. "How to Get Rich" (Dennis) http://amzn.to/5s0Z02 - Not your typical get-rich-quick book. This book is all about the hard work and sacrifice it takes to accomplish your goal.

5. "Do More Faster" (Feld & Cohen) http://amzn.to/culsRy - Was recommended by a friend, this is probably the next best thing to doing TechStars or YC without actually being there.

grantlmiller · 2010-11-11 · Original thread
it seems like this question is a setup for the answer to be what seems like the hot tech book of the month: "Do More Faster" by the guys that run the YC like accelerator TechStars in Boulder... anyway: http://www.amazon.com/Do-More-Faster-TechStars-Accelerate/dp...

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