Found in 2 comments on Hacker News
nissimk · 2014-12-03 · Original thread
There's a great book which answers your first question:

http://www.amazon.com/Dont-Send-Resume-Other-Contrarian/dp/0...

It's a good collection of advanced marketing techniques for job searchers.

eliot_sykes · 2010-07-13 · Original thread
Can't comment on the parachute book, but have read "Don't Send a Resume" which if memory serves has good advice on how to get an employer's attention.

Amazon link: http://www.amazon.com/Dont-Send-Resume-Other-Contrarian/dp/0...

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