Found in 1 comment on Hacker News
nilshauk · 2018-12-27 · Original thread
I took a course in rhetoric and encountered the book Don’t Think of an Elephant by George Lakoff https://www.amazon.com/Dont-Think-Elephant-Democrats-Progres...

Short book, yet enlightening on rhetoric. Can recommend, regardless of political affiliation.

Fresh book recommendations delivered straight to your inbox every Thursday.