I really believe in the idea that outsiders to the traditional energy business are going to bring the disruptive technology because they don't have the same incentive to be inert.
Earth: The Sequel actually has a really good explanation of this. If you do search inside the book, pages 4-8 are available, and they have a really good summary of the history of the clean air act.
I'm buying a copy from Amazon now (http://www.amazon.com/Earth-Sequel-Reinvent-Energy-Warming/d...)
I really believe in the idea that outsiders to the traditional energy business are going to bring the disruptive technology because they don't have the same incentive to be inert.