Found 7 comments on HN
dmix · 2017-10-26 · Original thread
Not all product design is about functionality.

Emotional Design by Don Norman is my favourite book on the subject:

dmix · 2015-08-27 · Original thread
> Listen man the best UI and UX comes from not having the stuff get in your way.

You should spend some time reading Emotional Design [1].

Only amateurs to design think it is all about usability and minimizing complexity.

The real ROI from a talented designer is a product that creates an emotional connection with the user. Just look at Apple products: people attach their identity to the products - that's how powerful the design of the product can be.

The design (which includes the technical capabilities) can extend beyond just a simple tool providing utility to something which is a memorable pleasant experience - which you want to keep using.

Companies you can achieve the above are the ones who are incredibly successful i n the tech industry. Design is not always obvious - so people easily miss the cause/effect. And achieving it is not all about a flashy gradient or trendy flat design. It's a complex extremely well thought-out user experience. Take a phone's UX for example, from opening the package, to how it's used daily, to the times you need to plug it in while half-asleep next to your bed.

None of that can be summarized as just "getting out of your way", it's about providing the best experience as a result of optimizing the hundreds of small interactions involved in using the product.


dmix · 2015-02-04 · Original thread
Reminds me of 'Emotional Design' book by Don Norman

A typical designer will view functionality/usability as the ultimate goal, which often fails in practice because they ignored the other 50% - the emotional, sometimes irrational, side of value perception in products.

This is critically important in industrial design.

For example two emotional things stand out in your story:

a) the metal version seems tougher than plastic, appearing to be stronger aesthetically, even if it doesn't do a better job for the use-case

b) a local person made it, creating a local emotional connection to the products

dmix · 2014-11-18 · Original thread
Right, many software devs have read The Design of Everyday Things [0] and understand the value of usability. But they didn't read Don Norman's follow up book Emotional Design [1] which explains that usability is only 50% of the answer - emotion is the other 50%. And emotion often means pretty, or at the minimum a positive UX.



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