Game Theory and Strategy by Philip D. Straffin
http://www.amazon.com/Strategy-Mathematical-Association-Amer...
is a classic introductory text that lights up interest in game theory in many readers.
Game Theory: A Very Short Introduction by Ken Binmore
http://www.amazon.com/Game-Theory-Short-Introduction-Introdu...
is a good follow-up to Straffin's book.
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Game Theory and Strategy by Philip D. Straffin
http://www.amazon.com/Strategy-Mathematical-Association-Amer...
is a classic introductory text that lights up interest in game theory in many readers.
Game Theory: A Very Short Introduction by Ken Binmore
http://www.amazon.com/Game-Theory-Short-Introduction-Introdu...
is a good follow-up to Straffin's book.