Some more context: In "Computer Chronicles" memorial episode, they too did not know who set the high price.
I remember coming upon a website of someone in the industry that asked Gary Kildall, "Who set the high price?". Gary said it was him.
I don't know if the page is up. I also don't know how to find it. I'm betting it's somewhere in the Internet Archive.
Even before OSes, Gates would argue with Allen: "If we give away our programming language for free, we will have high market share!" Allen would reply, "We would also go broke." Source: Andrews and Manes' "Gates": http://www.amazon.com/Gates-Microsofts-Reinvented-Industry-H...
Grabbing market share, low prices... combined w/ Scott Oki's strategic thinking (barriers of entry, legal contracts as competitive tool, from book "Microsoft Generation" http://www.amazon.com/Microsoft-First-Generation-Library-Edi...), and MSFT's motto, "We set the standard", it would make sense that MSFT would do it's best to price the OS as low as possible for long-term gain.
Also, there was a Pascal-based OS, but most people forget about that one.
'Gates', Stephen Manes 
'Show Stopper!: The Breakneck Race to Create Windows NT and the Next Generation at Microsoft', G.P. Zachary 
'Microsoft in the Mirror', Karin Carter 
But I agree with the parent that 'Programmers At Work' is a great book.
I don't see it on my shelf now, but I think it was http://www.amazon.com/Gates-Microsofts-Reinvented-Industry-H... The cover looks familiar, the year is about right, and I have a vague memory of the author being named "Steven".
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