Found in 2 comments
neom · 2018-10-01 · Original thread
Not sure if these count as textbooks by most peoples measures, but they have been textbooks for me.

[1]Overcoming the Five Dysfunctions of a Team

[2]The Wal-Mart Triumph: Inside the World’s #1 Company

[3]Guerilla Marketing

[4]The Lords of Strategy

[5]Influence: The Psychology of Persuasion

[6] The Four Obsessions of an Extraordinary Executive

[7]The Deming Management Method

[8]Creativity Inc.

[9]The Wisdom of Teams

[10]On Communication

[11]On Managing Yourself

[12]The Art of Facilitation

[13]Death by Meeting

[14]Good Business: Leadership, Flow, and the Making of Meaning

[15]Makers and Takers: The Rise of Finance and the Fall of American Business

1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15.

mikeleeorg · 2010-10-02 · Original thread
To answer #1, three books I would consider must-reads are:

Crossing the Chasm by Geoffrey Moore He discusses the Technology Adoption Lifecycle and hi-tech marketing.

The Innovator's Dilemma by Clayton Christensen This Harvard business professor discusses what makes a disruptive innovation.

Guerrilla Marketing by Jay Levinson He discusses some scrappy techniques for promoting your businesses. Not all are applicable to web or hi-tech companies, but it can still spark some great ideas.

View this Book on Amazon