I can't recommend "High Stakes, No Prisoners: A Winner's Tale of Greed and Glory in the Internet Wars" by Charles Ferguson highly enough. He basically had the idea for the internet then, after Netscape launched just as he was creating a startup, morphed into making the first set of dev tools for the web -- Frontpage. Microsoft ended up buying them. He writes an utterly fascinating look at Microsoft, Gates, Netscape, Clarksdale, and the people who built the internet. He illustrates the strategies you use to build a platform and begs Netscape to follow them in the face of Microsoft "getting" the internet. In any case, it's well worth your time if you like startups; he also writes at length about the problems with non technical CEOs, etc.

http://www.amazon.com/High-Stakes-No-Prisoners-Internet/dp/1...