Found in 2 comments on Hacker News
ilamont · 2014-12-03 · Original thread
Part of this is that it's an unusually good book. But I think the longevity is partly because it is available as a free download. Imagine that person A asks a question on an Internet forum, and person B says that HOP has a section that could help with the question. If B wants to follow up, they now must find a copy of HOP. If the book is out of print, this can be difficult. It may not be in the library; it almost certainly isn't in the bookstore. Used copies may be available, but you have to order them and have them shipped, and if you don't like it once it arrives, you are stuck with it.

Small publisher here. I believe other factors have contributed to its longevity. I just did a quick lookup of the book on Amazon ( and it has a couple of things going for it that help contribute to long-tail sales:

* Availability of new copies of the book, which signals the content is probably still relevant/not obsolete and may also indicate it’s a classic/foundation title considering how long it’s been in print.

* A relatively high number of professional reviews and reviews from experts in the field

* A moderate number of great reader reviews, including many “Verified Purchases” from the past year

The current sales rank (579,897) indicates it's probably selling 1-3 copies per month on Amazon U.S. The fact that there are so many used copies available, not to mention the free PDF, no doubt reduces sales of the new book, but there are still enough people out there who want a new copy of the print edition for their bookshelves to keep the trickle of new sales.

Regarding the convenience issue: These days, it’s possible to buy a new book online and return it or resell it later (as 63 other owners are doing right now on the Amazon U.S. site). It’s a pain to list it and handle the packing, but so is driving to a bookstore to bring back a return.

A note about free book downloads: Free titles are indeed very convenient for those who are unable/unwilling to purchase the print edition, but they are less likely to be read. I currently have a title available for on Amazon and it’s been downloaded thousands of times, but through various mechanisms (including reviews, follow-on sales of the 2nd volume, clicks to the website from the ebook edition, etc.) I have determined it’s seldom read -- I'm guessing less than 5% of the people who have downloaded the Kindle edition have actually read any part of it. I think many free ebooks and PDFs end up on people’s devices and don’t end up being read because of a lack of time and all of the other free content that’s available out there.

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