> And the part about wanting to create an "addictive experience"! About a door lock!

It actually made me LOL. Sounds like someone read https://www.amazon.com/Hooked-How-Build-Habit-Forming-Produc... and tried to apply gained knowledge to a door lock.

I´ve read a book recently called "Hooked" by Nir Eyal. https://www.amazon.de/Hooked-How-Build-Habit-Forming-Product... It´s exactly about this topic. He also gives quite a few examples of the achievements of Apple and so on. Really interesting.

but they are clearly designed to be a drug.. under the guise of a tool:

https://www.amazon.com/Hooked-How-Build-Habit-Forming-Produc...

https://www.theatlantic.com/technology/archive/2017/07/what-...

It's not a problem per-se IMO, but Facebook is highly optimized for being addictive. They A/B test the addiction out of it!

There's a GREAT book that I am careful recommending as indeed I think it explores ideas that can be abused easily: Hooked, how to build habit-forming products ( https://www.amazon.co.uk/Hooked-How-Build-Habit-Forming-Prod... )

I will refer the techniques mentioned by _Nir Eyal_ in his book "Hooked: How to Build Habit-Forming Products". The

* Trigger

* Actions

* Rewards (variable rewards)

Ref book on Amazon: http://amzn.to/2ngLIuz

"Hooked: How to Build Habit-Forming Products" by Nir Eyal - I'm reading it myself. I think it's really useful for those doing product development/management and building user engagement.

http://www.amazon.com/Hooked-How-Build-Habit-Forming-Product...