Found in 6 comments
by unicornporn
2018-01-02
> And the part about wanting to create an "addictive experience"! About a door lock!

It actually made me LOL. Sounds like someone read https://www.amazon.com/Hooked-How-Build-Habit-Forming-Produc... and tried to apply gained knowledge to a door lock.


Original thread
by PeOe
2017-11-17
I´ve read a book recently called "Hooked" by Nir Eyal. https://www.amazon.de/Hooked-How-Build-Habit-Forming-Product... It´s exactly about this topic. He also gives quite a few examples of the achievements of Apple and so on. Really interesting.
Original thread
by artur_makly
2017-08-25
by franciscop
2017-04-11
It's not a problem per-se IMO, but Facebook is highly optimized for being addictive. They A/B test the addiction out of it!

There's a GREAT book that I am careful recommending as indeed I think it explores ideas that can be abused easily: Hooked, how to build habit-forming products ( https://www.amazon.co.uk/Hooked-How-Build-Habit-Forming-Prod... )


Original thread
by ankit84
2017-03-29
I will refer the techniques mentioned by _Nir Eyal_ in his book "Hooked: How to Build Habit-Forming Products". The

* Trigger

* Actions

* Rewards (variable rewards)

Ref book on Amazon: http://amzn.to/2ngLIuz


Original thread
by cybette
2016-03-16
"Hooked: How to Build Habit-Forming Products" by Nir Eyal - I'm reading it myself. I think it's really useful for those doing product development/management and building user engagement.

http://www.amazon.com/Hooked-How-Build-Habit-Forming-Product...


Original thread

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