Hooked: How to Build Habit-Forming Products

splitwheel · 2023-11-27 · Original thread

There is science driving the design of products to make them addictive.

For teen girls - the apps are designed to scare them about being socially excluded. For teen boys - the apps are designed to fill their need to master skills.

The issue that the government has to deal with with app addictions is self harm attempts by girls (e.g. emergency room visits) and underperformance of boys in the real world (e.g. low college enrollment).

If you are trying to make an addictive app, this is a good reference to understand the science: https://www.amazon.com/Hooked-How-Build-Habit-Forming-Produc...

BJ Fogg is a good reference too: https://www.bjfogg.com

monksy · 2019-04-17 · Original thread

This is absolutely reasonable for a university level class.

It would go over:

1. Rhetoric

2. Historical methods of propaganda

3. How propaganda spreads

4. "Virality in communication networks" (https://www.amazon.com/Hooked-How-Build-Habit-Forming-Produc...)

5. Gossip

6. Tactics of Manipulation (48 laws of power is a good recording of this)

7. Strategizing on cognitive basis.

donohoe · 2018-10-26 · Original thread

I'm reminded of this book: "Hooked: How to Build Habit-Forming Products" by Nir Eyal (BTW I'm not endorsing this book).

4.7 out of 5 stars on Amazon after 1,100 reviews.

From the description:

"... by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging."

Link: https://www.amazon.com/Hooked-Build-Habit-Forming-Products/d...

We build 'addictive' products by design. Our children should be protected. I'm in the process of saying 'No' to my kids requests for phones and access to online services.

unicornporn · 2018-01-02 · Original thread

> And the part about wanting to create an "addictive experience"! About a door lock!

It actually made me LOL. Sounds like someone read https://www.amazon.com/Hooked-How-Build-Habit-Forming-Produc... and tried to apply gained knowledge to a door lock.

PeOe · 2017-11-17 · Original thread

I´ve read a book recently called "Hooked" by Nir Eyal. https://www.amazon.de/Hooked-How-Build-Habit-Forming-Product... It´s exactly about this topic. He also gives quite a few examples of the achievements of Apple and so on. Really interesting.

artur_makly · 2017-08-25 · Original thread

but they are clearly designed to be a drug.. under the guise of a tool:

https://www.amazon.com/Hooked-How-Build-Habit-Forming-Produc...

https://www.theatlantic.com/technology/archive/2017/07/what-...

franciscop · 2017-04-11 · Original thread

It's not a problem per-se IMO, but Facebook is highly optimized for being addictive. They A/B test the addiction out of it!

There's a GREAT book that I am careful recommending as indeed I think it explores ideas that can be abused easily: Hooked, how to build habit-forming products ( https://www.amazon.co.uk/Hooked-How-Build-Habit-Forming-Prod... )

ankit84 · 2017-03-29 · Original thread

I will refer the techniques mentioned by _Nir Eyal_ in his book "Hooked: How to Build Habit-Forming Products". The

* Trigger

* Actions

* Rewards (variable rewards)

Ref book on Amazon: http://amzn.to/2ngLIuz

cybette · 2016-03-16 · Original thread

"Hooked: How to Build Habit-Forming Products" by Nir Eyal - I'm reading it myself. I think it's really useful for those doing product development/management and building user engagement.

http://www.amazon.com/Hooked-How-Build-Habit-Forming-Product...

ISBN: 1591847788