Found in 2 comments on Hacker News
dedalus · 2015-09-26
· Original
thread
http://www.amazon.com/How-Sell-Lobster-Bill-Bishop/dp/097310...
dedalus · 2015-09-17
· Original
thread
One of the best reads on this : http://www.amazon.com/How-Sell-Lobster-Bill-Bishop/dp/097310...
