About a year ago I starting becoming incredibly interested in making ideas spread. I decided to read books on how to present myself and my ideas in a way that builds my own credibility, trustworthiness, and helps people to take on my ideas.
If you are interested in these things, I highly recommend Made to Stick by the Heath Brothers [1]. It focuses on the SUCCESs framework:
S - Short
U - Unexpected
C - Credible
C - Concrete
E - Emotional
S - Stories
They elaborate in excellent detail on each of these ideas and the acronym that they coined is a perfect example.
In terms of building your own credibility, I suggest reading How to Win Friends and Influence People by Dale Carnegie. [2] This book is instrumental in understanding the basic concepts that can have a material impact on your life. I think that Autobiography of Ben Franklin [3] teaches a few key lessons in the use of diffidence that harmonizes well with Carnegie's ideas.
If you are interested in these things, I highly recommend Made to Stick by the Heath Brothers [1]. It focuses on the SUCCESs framework:
S - Short
U - Unexpected
C - Credible
C - Concrete
E - Emotional
S - Stories
They elaborate in excellent detail on each of these ideas and the acronym that they coined is a perfect example.
In terms of building your own credibility, I suggest reading How to Win Friends and Influence People by Dale Carnegie. [2] This book is instrumental in understanding the basic concepts that can have a material impact on your life. I think that Autobiography of Ben Franklin [3] teaches a few key lessons in the use of diffidence that harmonizes well with Carnegie's ideas.
[1] http://www.amazon.com/Made-Stick-Ideas-Survive-Others/dp/140...
[2] http://www.amazon.com/How-Win-Friends-Influence-People/dp/06...
[3] http://www.classicly.com/download-autobiography-of-benjamin-...