Found 1 comment on HN
DeanWormer · 2019-05-11 · Original thread
My favorite is How You Make The Sale by Frank McNair https://www.amazon.com/How-Make-Sale-Frank-McNair/dp/1402204...

I came from a technical background as well and this was the only book that really explained the process to me without a bunch of "closing tricks" or other gimmicky sales tactics.

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